Fashion e-commerce

Antik Denim

A denim house, rebuilt for the web.

An e-commerce storefront for a premium denim brand: 78 products across four collections, an editorial lookbook, vintage curation and a 3D walk through the new Malibu flagship.

E-commerce3DPrivate build

Private build

The brief

A denim label with a strong heritage needed a storefront that feels like walking into the shop, and a way to build anticipation for its new Malibu flagship.

What we built

A storefront with faceted filters across four collections, product galleries with hover-zoom, an editorial lookbook, a curated vintage section, a stores page, and a three.js walk through the Malibu Ranch flagship with a waitlist for its opening. Checkout is not part of this build.

78products

4collections

3Dflagship walk-through

Intelligence layer

How Antik Denim decides

The storefront is built. The operations layer behind it, for stock, product pictures and finance, is designed and in build. One piece already runs: a segmentation model in the image pipeline.

In development

Shopify stock, synced with the shops

Will keep one stock count across the Shopify store and the point of sale in each shop, so the site never sells a piece the shop floor has already sold.

Machine learning

Background removal

A segmentation model (rembg, IS-Net) already cuts the people out of the lookbook photographs with a clean edge. The same step will open the packshot workflow.

In development

Flat-lay to e-shop pictures

Will turn one flat-lay photo into a set of e-shop product pictures in the house style, generated by an image model, with a person approving each one before it goes live.

In development

Finance, connected to accounting

Will post online and in-store sales into the accounting software and reconcile payouts against the bank automatically, so the team only reviews what does not match.

Modules & features